In the ever-changing landscape of startup business, having a Principal Advertising Officer (CMO) can make all the difference. A knowledgeable CMO brings important expertise to the table, from specifying the business's identity to driving regular development. We will take a look at the relevance of a CMO in a start-up, including their function, bene
B2B Marketing - Mark Donnigan Interview
B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.The buyer's journey describes the
Startup Marketing Interview with Mark Donnigan
In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Funnel no longer exists, and other truths about modern-day B2B marketing. We talk about how the buying trip is now completely fragmented and also the way that community structure can assist marketing experts take back control of the discovery and also dema
Here’s What Works Today
In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no longer exists, as well as other facts concerning contemporary B2B advertising. We go over how the buying trip is now completely fragmented and also the manner in which community structure can assist marketing professionals retake control of the
Mark Donnigan Startup Marketing Consultant
In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Funnel no more exists, and various other realities regarding contemporary B2B advertising. We talk about how the acquiring trip is currently entirely fragmented and also the manner in which community building can help marketing experts take back control of